Scottish businesses should look at the dramatic changes in retail and media to understand how digital technology could transform their industries, according to the FEDERATION OF SMALL BUSINESSES (FSB).
Publishing a new study out today (Tuesday), FSB is urging Scottish firms to use technology to unlock markets, develop products, improve efficiency and build customer relationships.
Digital Disruption and Small Business in Scotland has been produced by DR JIM HAMILL, Business Fellow at the University of Strathclyde Business School. It examines international evidence and local data, and argues that many Scottish firms could be swept away by the forthcoming wave of change.
An international study highlighted in the research suggests that four in 10 of the largest firms, across a broad spectrum of industries, will be displaced in the next five years as a consequence of digital disruption. Andy Willox, the FSB’s Scottish policy convenor, said: “Scottish firms must surf the wave of digital disruption or face being swept away.”
The report was produced by Dr Jim Hamill for the FSB in Scotland. Email Stuart Mackinnon ([email protected] ) for a copy.