Glasgow start-up ALPHABET BABIES has received investment to launch a second strand of its literacy and language learning programme: this time, aimed at parents.

The original product provides nurseries with learning programmes for 0-2 and 3-5 year olds. Using the investment of £104,000 from business angel syndicate Equity Gap and the Scottish Investment Bank, the investment arm of Scottish Enterprise, Alphabet Babies will complete and launch a product for parents of young children wishing to experience fun learning times with their child at home.

Alphabet Babies was established in 2011 and launched its current product to the nursery market in September 2014. Its online offering provides nursery staff with learning materials to engage children in literacy in a fun way, through songs, drama, puppets and other interactive formats, as well as an interactive portal for children to practise what they have learned.

The business was co-founded by a teacher of English who also gained valuable experience as a Literacy Development Officer with Education Scotland, and a former head teacher of a primary school and nursery, who later became Head of Early Years Education and Childcare at East Dunbartonshire Council.

Alphabet Babies has a strong business pipeline already in place and will use the funding to continue to drive more sales, alongside the launch of the new product later this year.

The company acknowledges the large amount of support it has received since it began from Business Gateway, Scottish Enterprise, the Scottish Edge Fund and the E-Spark accelerator programme.

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