Ruth McKay launched her first business Unique Marketing Solutions in 2005 at the age of just twenty four. Offering marketing support and a variety of creative marketing services to ambitious and growing businesses.
Having achieved a first class honours degree in marketing from Stirling University and worked in both private and public sectors before launching her business in 2005. She went on to star in Channel four documentary Tricky Business, a programme that showcased Ruth as a young entrepreneur setting out in business and documented her winning her first contract, running events and developing her business,
Ruth’s passion to help micro, new start and growing companies to increase their marketing results and sales through effective and innovative marketing led her to establish UNIQ Marketing, Scotland’s first specialist small business online marketing training company.
The dynamic training company has worked with hundreds of small businesses across the UK, covering a variety of industries and business types in both the business to business market and the business customer marketplace. Their mission is to empower business owners to grow and achieve their ambitions and goals through professional, expert and proven marketing training.
Ruth has forged a reputation as an expert in small business marketing and the emotional buying process of customers and is regularly invited to speak on marketing, social media and branding for SME companies. She regularly features on Sky TV, Radio Five Live, the BBC, Radio Scotland and in print media.
As Vice- chairperson of the Federation of Small Businesses North East committee and Chairperson of the Edinburgh branch, Ruth is currently responsible for liaising and working with over 2,400 businesses in Edinburgh giving her a direct and unique perspective on small businesses as well as managing both the regional and branch events. Ruth is a regular spokesperson for the FSB and is actively involved in lobbying government and local council on business issues.
UNIQ are currently working on the new Edinburgh City Centre promotion project that aims to increase footfall and spending in the city centre. Ruth liaises with the business community in Edinburgh City Centre advising them on how to promote, advertise and grow their sales and business as part of the city centre promotion. Ruth also has experience and expertise in acting as a liaison between local business communities and stakeholder organisations such as Business Improvement Districts, Traders Associations and other public sector bodies. A role she thrives in she is passionate about enabling small businesses to grow thereby creating a prosperous economy.